Retail, connected products · Custom SDK and integration
We turned a T-shirt into a membership pass
The challenge
Physical merch goes dead the moment it is sold. It cannot prove who owns it, unlock anything, or connect a brand to the person wearing it. Merchadise wanted the opposite: a shirt that is also a key, a proof of ownership, and a direct line to the customer, and it had to feel effortless to people who have never touched crypto.
How we thought about it
The whole trick was to hide every hard part behind one tap. We scoped the experience around a single action, scanning the code on the shirt, and engineered everything difficult, account creation, secure custody, issuing the ownership record, to happen silently underneath it.
What we built
Capabilities demonstrated
The result
We proved a physical product can carry a real digital identity without asking the customer to learn anything new. Scan a shirt, and a secure account and provable ownership appear in seconds. It reframes merch as a membership: the thing you wear becomes your pass, your ticket, and your line to the brand.
- A physical shirt that provisions its own secure account and proof of ownership from a single scan, with zero crypto knowledge required of the wearer.
- Accounts created straight from a customer’s email, Discord, or X, so onboarding feels like signing into any modern app.
- Delivered as an SDK, so the same connected-product flow drops into a catalog and scales from one shirt to an entire product line.
- A blueprint for merch as membership: the product doubles as a VIP pass, an event ticket, and a direct, ongoing channel to the people who wear it.