Loyalty & rewards · Platform build
Innovative Loyalty and Rewards Platform
The challenge
Billions of dollars in loyalty points and airline miles sit unused every year because they can only be redeemed inside a single program. The top five US airlines alone see tens of billions in miles go to waste. That value is trapped, illiquid, and scattered across dozens of disconnected programs.
How we thought about it
The opportunity was obvious. The hard part was making it feel like ordinary consumer software. We reused the marketplace engine behind Wayup to cut cost and time, and designed the whole experience, sign-in, pricing, and trading, so a user never has to think about what is happening underneath.
What we built
Capabilities demonstrated
The result
C-Hub takes value that has always been trapped, the hundreds of billions in points and miles that expire unused every year, and turns it into a live market people can actually use. For consumers, dormant balances become something to price, trade, and spend. For the brands that issue them, it is a new way to keep programs active and members engaged.
- Turns dormant loyalty balances, locked inside single programs, into a live marketplace where members can list, price, buy, sell, and trade what they have earned.
- A web plug-in drops into the loyalty programs brands already run, so they adopt it in place and members onboard without ever leaving.
- Frictionless, secure sign-in and a custom pricing engine make every balance tradeable at a real market price, with the feel of an ordinary consumer app.
- Built on the proven marketplace engine behind Wayup, which cut cost and time to launch and gave C-Hub battle-tested infrastructure from day one.