# The leading digital collectibles marketplace

**Client**: Wayup (an Anvil product). **Sector**: Marketplace, our own product. **Year**: 2023.

Wayup is Anvil’s own product: a production two-sided marketplace we designed, built, and operate. Live market data, offers, and instant checkout, at scale.

## The problem

A marketplace lives or dies on trust and speed. Buyers need real-time prices and activity, sellers need instant listings and offers, and the whole thing has to stay fast and correct under constant load. We did not build this for a client. We built it for ourselves and put our name on it.

## How we approached it

Owning the product means we feel every rough edge our users feel. So we built a proprietary real-time indexing pipeline to keep the market data always live, and designed the buying flow so a first-time user can search, make an offer, and check out without friction.

## What we built

- **Two-sided marketplace**: Search, listings, offers, featured campaigns, cart and instant checkout, in one fast interface.
- **Real-time market data**: A proprietary indexing pipeline streams live sales, offers, and activity the moment they happen.
- **Built to scale**: Production infrastructure and observability that hold up under constant marketplace load.
- **Run like a business**: Anvil owns Wayup and operates it as its own company. We live with the uptime, the support, and the roadmap.

## Result

Wayup is proof Anvil can build a real product and stand behind it in production. We designed it, built it, and we run it every day: the live market data, the checkout, the uptime, the support, and the roadmap. It grew into the leading marketplace in its category.

- The leading marketplace in its category, designed, built, and operated end to end by Anvil.
- A proprietary real-time indexing pipeline keeps prices and activity live the moment they happen, so buyers and sellers trust what they see.
- Production infrastructure and observability hold up under constant load, with the uptime and support of a business we own rather than a project we shipped and left.
- The engine behind Wayup became reusable Anvil infrastructure, later powering products like the C-Hub loyalty marketplace, so clients inherit proven foundations.

**Capabilities used**: Two-sided marketplace, Real-time data pipeline, Payments and checkout, Production operations.